Ad Library · Scored

Facebook Ad Library — Scored for Attention

The Meta Ad Library shows you that an ad exists. It can't tell you whether it works. So we pulled real, live ads and ran each through an attention model — here's the hook strength, the drop-off second, and the rank the library never gives you.

Every ad below is scored 0–100 against a benchmark of 76 top-performing ads. We don't rehost the videos — each links to the original in the Meta Ad Library. This is creative research, the same thing ad teardown channels do with publicly published ads. Want the method? How to tell if a competitor ad is working.

Score your own ad the same way

Upload any ad and see its attention curve, hook strength, and score in minutes — before you spend. First analysis free.

Score Your Ad

Frequently asked questions

What is this Facebook ad library?

It's a collection of real ads pulled from the Meta Ad Library, each scored for predicted attention by an fMRI-trained model (AdCortex). For every ad you see its hook strength, the second attention peaks or drops, a purchase signal, and a 0–100 score benchmarked against 76 top-performing ads — the thing the Meta Ad Library itself can't tell you.

How are the ads scored?

Each ad's video is analyzed frame by frame for predicted viewer attention and engagement, producing a second-by-second curve and a percentile score against a benchmark of 76 top-performing ads. The same scoring anyone can run on their own ad at pretestads.com.

Can I score my own Facebook ad?

Yes. Upload any ad and get the same attention curve, hook strength, and score in minutes — before you spend. The first analysis is free.

By Nina Krecicki · Published