Ad Library · Scored
Facebook Ad Library — Scored for Attention
The Meta Ad Library shows you that an ad exists. It can't tell you whether it works. So we pulled real, live ads and ran each through an attention model — here's the hook strength, the drop-off second, and the rank the library never gives you.
Sheryl Davis
34s · hook 8/100 · purchase signal 71/100
Emily Turner
21s · hook 7/100 · purchase signal 69/100
Tanner Smith with Stitch Fix
42s · hook 10/100 · purchase signal 62/100
Everyday Dose
57s · hook 28/100 · purchase signal 33/100
Korean Skincare Reviews
50s · hook 20/100 · purchase signal 91/100
Stitch Fix
37s · hook 44/100 · purchase signal 18/100
지우개닥터 (Eraser Doctor)
18s · hook 9/100 · purchase signal 67/100
Beauty From Bees
23s · hook 12/100 · purchase signal 87/100
Ancestral Cosmetics
33s · hook 7/100 · purchase signal 51/100
Micro Ingredients
42s · hook 20/100 · purchase signal 38/100
Eau Thermale Avène
9s · hook 6/100 · purchase signal 66/100
Score your own ad the same way
Upload any ad and see its attention curve, hook strength, and score in minutes — before you spend. First analysis free.
Score Your AdFrequently asked questions
What is this Facebook ad library?
It's a collection of real ads pulled from the Meta Ad Library, each scored for predicted attention by an fMRI-trained model (AdCortex). For every ad you see its hook strength, the second attention peaks or drops, a purchase signal, and a 0–100 score benchmarked against 76 top-performing ads — the thing the Meta Ad Library itself can't tell you.
How are the ads scored?
Each ad's video is analyzed frame by frame for predicted viewer attention and engagement, producing a second-by-second curve and a percentile score against a benchmark of 76 top-performing ads. The same scoring anyone can run on their own ad at pretestads.com.
Can I score my own Facebook ad?
Yes. Upload any ad and get the same attention curve, hook strength, and score in minutes — before you spend. The first analysis is free.