Micro Ingredients
moderate · 42s ad · running since Oct 4, 2025 · scored vs 76 top ads
“Solid engagement but never consistently triggers the strongest response — and it has run this way for nine months.”
▶ Watch in Meta Ad LibraryPredicted attention, second by second
Hook Strength
20
first 3s / 100
Peak Moment
18s
highest attention
Attention Drop
22s
biggest fall
Purchase Signal
38
CTA window / 100
The teardown
The clearest out-hook-it in the library: this ad has been running since October — nine months of spend — at 47/100, with 55% of its seconds below benchmark. The curve tells the story: a promising first frame (60) collapses to 0 by 0:03, two mid peaks at 0:10 and 0:18 fade into a dead middle, and the best moment of the whole ad arrives at literally the final second. A competitor who opens with that 0:08-0:12 material out-hooks nine months of incumbency overnight.
Zone split: 14% of seconds strong · 31% moderate · 55% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).