strong · 57s ad · running since Nov 26, 2025 · scored vs 76 top ads
“Outperforms the entire benchmark in predicted neural engagement — but the close gives back what the body earns.”
▶ Watch in Meta Ad LibraryPredicted attention, second by second
Hook Strength
28
first 3s / 100
Peak Moment
29s
highest attention
Attention Drop
45s
biggest fall
Purchase Signal
33
CTA window / 100
A perfect 100 with a hole in the bottom of the boat: the ad builds beautifully to a 100/100 peak at 0:29, then attention collapses — all the way to 0 by 0:47 — and the purchase-signal window averages just 33/100. Three variants running since November says they know this creative matters; the data says every variant is losing the room right where the offer lands. Cut the 0:44-0:50 stretch and this is the strongest supplement ad we've measured.
Zone split: 16% of seconds strong · 47% moderate · 37% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).