Benchmark Library
76 top TikTok ads, scored by brain data
This is the exact benchmark your Creative Strength Score is measured against: 76 proven top performers from the TikTok Creative Center — ads with real-world CTR and watch-time results — each one run through the AdCortex™ engagement model. Watch any ad, see its attention curve second by second, and read what it actually says.
76
proven ads scored
TikTok Creative Center top performers
55×
engagement spread
strongest vs. weakest — all of them 'winners'
5–261s
runtime range
length barely correlates with engagement (r = 0.04)
30.9
median engagement index
raw AdCortex™ engagement score across the set
StickyLint
#1Household Products
42s · Top 6% CTR · scripted
Privacycase
#2Consumer Electronics
20s · Top 8% CTR · scripted
Comfrt
#3Men's Clothing
42s · Top 54% CTR · scripted
MarkOgier
#4Apparel & Accessories
22s · Top 13% CTR · scripted
BrüMate
#5Home & Kitchen
20s · Top 17% CTR · scripted
GlajiShop
#6Beauty
22s · Top 8% CTR · scripted
ohsnap
#7Consumer Electronics
30s · Top 13% CTR · scripted
Comfrt
#8Men's Clothing
38s · Top 66% CTR · scripted
waterdrop
#9Home & Kitchen
22s · Top 25% CTR · music-driven
PaintYourLife
#10Custom Gifts
30s · Top 15% CTR · scripted
Save the Doge
#11Mobile Games
30s · Top 5% CTR · scripted
Prose
#1230s · US
30s · scripted
Family Farm Adventure
#13Mobile Games
26s · Top 7% CTR · scripted
TikTok ad 51713
#1436s · US
36s · scripted
Comfrt
#15Men's Clothing
40s · Top 70% CTR · scripted
Comfrt
#16Men's Clothing
52s · Top 66% CTR · scripted
Smart Device Brand
#17Tech & Electronics
15s · Top 7% CTR · scripted
totinos
#1815s · US
15s · music-driven
Unknown
#19Apparel Accessories
22s · Top 9% CTR · scripted
TikTok for Business
#2022s · US
22s · scripted
Mini Juicer
#21Kitchen Appliances
15s · Top 9% CTR · scripted
The Modern Groom
#2251s · US
51s · scripted
Sketch AR
#23Education
17s · Top 84% CTR · music-driven
Comfrt
#24Men's Clothing
37s · Top 47% CTR · scripted
Backbone
#25Gaming
21s · Top 11% CTR · scripted
Unknown
#26Home Security
19s · Top 4% CTR · scripted
mayfair
#2713s · US
13s · music-driven
Tiktok for Business
#2823s · US
23s · scripted
ShopAvcio
#29Sports & Outdoors
21s · Top 12% CTR · scripted
Comfrt
#30Men's Clothing
36s · Top 44% CTR · scripted
soundsonic
#31Consumer Electronics
37s · Top 6% CTR · scripted
Rakuten
#32Shopping Apps
31s · Top 13% CTR · scripted
TheraCup™
#3317s · US
17s · scripted
Electron Empire
#34Consumer Electronics
18s · Top 10% CTR · scripted
Trending Treasures
#35Online Retail
21s · Top 13% CTR · scripted
Averafi
#36Home Improvement
22s · Top 10% CTR · scripted
HealingDrumSounds
#3723s · US
23s · music-driven
TikTok ad 06945
#3828s · US
28s · scripted
Paga En Casa
#3911s · US
11s · music-driven
Unknown
#4055s · US
55s · scripted
EyeBrowStamp
#41Beauty & Personal Care
15s · Top 11% CTR · scripted
Glameva official site
#4216s · US
16s · scripted
Pawstap
#4310s · US
10s · music-driven
Brunt Workwear
#44Women's Clothing
32s · Top 29% CTR · scripted
Unknown
#45144s · US
144s · scripted
CleaningPod
#46Cleaning Products
15s · Top 10% CTR · scripted
Evony
#47Games
14s · Top 18% CTR · scripted
Blended
#487s · US
7s · scripted
Kroger
#496s · US
6s · music-driven
ChillSignal
#5013s · US
13s · scripted
Lightf
#51Home Improvement
45s · Top 7% CTR · scripted
Jolyn
#5210s · US
10s · music-driven
FamilyDeal.ro
#5311s · US
11s · music-driven
Alex Stien
#54Men's Clothing
18s · Top 10% CTR · scripted
OASI
#5513s · US
13s · scripted
Unknown
#5650s · US
50s · scripted
Dasher
#5714s · US
14s · scripted
Lisa
#588s · US
8s · scripted
AR Magic Camera
#59Photography Apps
15s · Top 89% CTR · scripted
Unknown
#6012s · US
12s · music-driven
The Bamboo Breeze Shop
#61Health
17s · Top 15% CTR · scripted
Unknown
#6212s · US
12s · music-driven
Denis Beck Fitness
#63Sports & Outdoor
15s · Top 8% CTR · scripted
SHEBA® What Cats Want™
#646s · US
6s · music-driven
Unknown
#6530s · US
30s · scripted
Nutrish
#666s · US
6s · scripted
Prosper
#67Finance
15s · Top 4% CTR · scripted
Unknown
#6849s · US
49s · scripted
Unknown
#69261s · US
261s · scripted
Unknown
#705s · US
5s · music-driven
Comfrt
#71Men's Clothing
47s · Top 56% CTR · scripted
Unknown
#727s · US
7s · scripted
listerine_US
#736s · US
6s · music-driven
HillshireFarm
#746s · US
6s · music-driven
Chime – Mobile Banking
#7513s · US
13s · scripted
rivueapartments
#7615s · US
15s · music-driven
How to read these scores
Every ad here is a proven winner
All 76 ads came from TikTok Creative Center's Top Ads — creatives with verified real-world CTR and watch-time performance. The scores rank them against each other, so a "weak" label here means weak among winners. The spread is the point: even proven ads vary 55× in predicted brain engagement.
The score is a percentile
An ad scoring 80 out-engages 80% of this set — the same scale your own report uses. The AdCortex™ model was trained on fMRI brain scans and predicts visual-cortex activation second by second. It predicts attention, not conversions. Read the methodology for the full picture.
Attention curves, not opinions
Each detail page shows the ad's predicted attention curve — where it peaks, where it crashes, and how strong the first 3 seconds are. If you're new to reading them, start with how to read an attention curve.
About the videos
These ads are publicly showcased in TikTok Creative Center's Top Ads library; they're reproduced here for analysis and education, with a link back to the original listing on every page. All trademarks belong to their owners — PreTestAds isn't affiliated with any brand shown.
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