Comparison
Two attention-prediction tools built on the same science — eye-tracking-trained saliency models — sold to very different buyers. The choice is mostly about how much organizational weight your heatmaps need to carry.
Neurons wraps its Predict engine in a research institution: years of eye-tracking and neuroscience validation, brand norms libraries, focus and clarity metrics, team workflows, and enterprise support. Large brands and agencies buy it when heatmap evidence needs to survive skeptical stakeholders — the pedigree behind the pixels is the product.
Attention Insight delivers the same core artifact — predicted attention heatmaps, clarity scores, percentage-of-attention on key elements — at prices individual designers and small teams can expense. It integrates into design workflows and answers landing page, UI, and static-ad layout questions without a procurement cycle.
Price and accessibility: Attention Insight, decisively. Validation depth and norms: Neurons. Team features and enterprise fit: Neurons. Speed to first insight: Attention Insight — sign up and upload the same hour. For a freelancer, Neurons is overkill; for a global brand team, a self-serve heatmap without a norms library may not win the meeting. Same instrument, different armor.
Both tools answer where — neither answers how long. Feed video lives and dies on retention: the first frame earns the stop, the next seconds keep it. PreTestAds scores that dimension: AdCortex™, trained on fMRI brain-response data, predicts second-by-second engagement against 76 top-performing TikTok ads — Hook Strength, drop-off second, peak frame — in minutes, from about $2 per test, first free. Full comparisons: vs Neurons · vs Attention Insight.
Solo designer or small team on statics → Attention Insight. Brand/agency needing heatmaps with institutional weight → Neurons. Feed-video advertiser → neither is your primary tool; pair whichever heatmap tier fits with an attention-curve instrument, because your money fails in time, not space.
Attention Insight if you're a designer or small team that needs fast saliency heatmaps at self-serve prices. Neurons if you're a brand or agency that needs the research pedigree, brand norms, and team workflows to make heatmap evidence stick organizationally.
Both predict where eyes go on a design using models trained on eye-tracking data. The difference is packaging: validation history, norms libraries, integrations, and price tier. The core spatial question they answer is the same.
Heatmaps show where attention lands, not whether it survives. Feed video fails temporally — viewers swipe at a specific second. That needs an engagement-over-time model benchmarked against winning ads, which is a different instrument.