For Creators
The standard advice — send fifty DMs a week, post "UGC creator" in your bio, keep grinding — treats client-hunting as a numbers game. But the brands you're pitching are drowning in identical numbers-game pitches. The creators who get replies aren't sending more; they're sending something the other fifty can't: evidence.
UGC went from niche to gold rush in about two years. Every brand inbox now gets a steady drip of pitches that follow the same template: warm intro, portfolio link, "I make scroll-stopping content that converts." The person reading them can't verify any of it, so they default to the lowest-risk signals — creators they've worked with before, or referrals. Your pitch isn't losing to better creators. It's losing to the reader's inability to tell anyone apart. The same dynamic runs on the marketplaces — a Fiverr gig or a Collabstr listing is just your pitch flattened into a card in a grid.
A brand hiring a UGC creator is making a bet: this person's video will hold a cold audience's attention well enough to be worth media spend. Everything in your pitch is a proxy for that bet — follower counts, past clients, production quality. But those are weak proxies, and brands know it: production value barely predicts attention, and views on your own account came from your warm audience. The strongest pitch answers the real question directly: here is independent evidence my content holds attention with strangers.
Run your two or three best portfolio pieces through PreTestAds. Each gets a predicted-attention percentile benchmarked against 76 top-performing TikTok ads, scored by a neural model trained on brain-response data, plus a second-by-second attention curve. Now your pitch can say: "My last ad for a skincare brand scored in the top quartile for predicted attention against TikTok's best-performing ads — curve attached." That's one sentence, it's specific, it's checkable, and it reads as measurement instead of marketing. It also survives the skim: a reader who gives your email four seconds still catches the number.
The cold-start problem — no clients means no portfolio means no clients — has a known exit: spec ads. Pick products you already own, make the ad you'd make if the brand had hired you, and score it. A spec video with a strong attention score is a fundamentally different portfolio piece than a spec video alone: one says "I can imitate the format," the other says "I can imitate the format and here's evidence it works." Score before you polish, too — if the hook is weak you'll see viewers drop in the first seconds of the curve, and you can re-cut the opening before the piece goes anywhere near a pitch.
One line that proves you looked at what they're running now. One or two relevant pieces — in their category, in the format they buy. One evidence line with your score, curve attached or linked from your portfolio. A rate or a next step. Under 150 words total. And be straight about what the score is: it predicts attention and engagement with the content, not sales — brands will respect the precision, because everyone else is overclaiming. The same evidence also compounds after you're hired: pre-checking drafts before submission means fewer revision rounds, and a media kit with scores in it makes the next negotiation easier.
Score your best pieces and pitch with attention percentiles and curves — first analysis free, no card.
Score Your WorkMake spec content for real products you own, then generate evidence it works: run each video through an attention-prediction model and include the scores in your pitch. A beginner with three spec videos scoring strong against a benchmark of top-performing TikTok ads has more proof than an experienced creator with a showreel and no data. Brands buy risk reduction, and a score is exactly that.
Usually because your pitch is indistinguishable from the other fifty in their inbox that week: a friendly intro, a portfolio link, and claims like 'scroll-stopping' with nothing behind them. The fix isn't sending more pitches — it's making one pitch carry evidence. Lead with a specific, checkable number about your work rather than an adjective.
Three things: one line showing you understand what the brand is currently running, one or two portfolio pieces relevant to their product category, and proof those pieces hold attention — an independent score or attention curve, not just view counts from your own account. Keep it under 150 words; the evidence does the persuading.