For Creators
Every media kit says "highly engaged audience." Brands have read that line a thousand times, and they've learned to discount it — because it's always a self-reported number from your warmest fans. What almost no creator shows them is independent proof that the content holds attention. That's an opening.
It's not that they think you're lying. It's that your engagement rate is generated by people who already follow you, the screenshot shows the posts you picked, and every other pitch in their inbox has the same numbers formatted the same way. Meanwhile the brand's actual question is different: if we put this person's content in front of strangers — organically or as a boosted whitelisted ad — does anyone stop scrolling? Your follower stats can't answer that. A content-level attention score can.
Run your three most recent videos through PreTestAds and each one gets a predicted-attention percentile against 76 top-performing TikTok ads, scored by a neural model trained on brain-response data. If your content scores strong, that's a line no template media kit can match: "My last three videos scored in the top quartile for predicted attention against TikTok's best-performing ads — here are the curves." Attach the attention curves and the Hook Strength numbers. It reads as measurement, not marketing — because it is.
When a brand pushes back on your rate, the usual defenses are follower count and vibes. A stronger position: brands increasingly compare candidate creators head-to-head on exactly this kind of attention data before hiring — showing up with your own scores means you've already passed the test they were going to run anyway. It also flips the dynamic for whitelisting deals: a brand deciding whose content to put paid budget behind wants the creator whose cuts they won't have to fix.
The other half of this is workflow, not pitching. Before you send a sponsored draft to the brand, score it. If attention collapses at second four, you'll see exactly where — re-cut the opening, move the product up, tighten the hook, and submit the stronger version. Fewer revision rounds, faster approval, faster payment, and a post that actually performs when it goes live. Sponsored work that performs is what turns one-off deals into retainers.
Don't oversell it — that's the fastest way to burn the credibility the number buys you. The score predicts attention and engagement with the content itself; it doesn't predict sales, and it says nothing about audience demographics — brands will still check fit on their own tools. Present it as exactly what it is: independent evidence that your content holds viewers, sitting alongside your audience stats rather than replacing them. One strong claim you can back beats five soft ones you can't. And if most of your deals come through TikTok's own marketplace, the same evidence is the number its dashboard doesn't show brands.
Get percentile scores and attention curves you can put in your media kit — up to 8 free credits, no card.
Get Your Attention ScoreScreenshots of your analytics help, but brands know those numbers come from your warm audience and can be cherry-picked. A third-party attention score adds independent proof: run your recent videos through a brain-engagement model and show the percentile your content scores against top-performing TikTok ads. It's a stat about your content's quality, not your followers' loyalty.
The standard block: audience size, demographics, engagement rate, past brand work, and rates. The differentiator: evidence your content performs with cold audiences — an attention percentile against a benchmark of proven ads, hook-strength numbers for your recent posts, and before/after examples of sponsored work. Brands buying whitelisting or Spark Ads placements care about exactly that.
Yes, and you should. Score your draft before you submit it: if the attention curve shows viewers dropping at second four, fix the opening and resubmit a stronger cut. You look better in the brand's pre-launch checks, revision rounds drop, and the post performs better when it runs — which is what gets you rebooked.