For Creative Strategists
The strategist's whole job is being right about creative before the account proves it — which angles, which hooks, which cuts. Most of the tooling built for you reads the account afterward. This is the layer that lets you rank the work while it's still yours to change.
A launch should start from a bank of distinct angles, not one hero and its recolors. Scoring the whole bank — every cut, every static — returns a ranked list before day one: percentile against 76 top-performing TikTok ads, Hook Strength, the exact drop-off second. Media gets survivors; the bottom third never spends a dollar. How many variants to test covers the batch-size math.
"Make it punchier" is not a brief. "Attention drops at 0:04, right where the logo card lands — open on the demo instead" is. The attention curve gives you the second-by-second evidence to direct editors and creators with, and to QC delivered UGC inside the revision window instead of after the client sees it.
The cheapest iteration happens before anything is filmed: text scoring ranks hook copy and voiceover scripts at the brief stage, and statics score from the first comp. Works on any finished creative — filmed, designed, or AI-generated — so the same screen covers a studio shoot, a creator delivery, and a mockup batch.
Pre-testing and creative reporting aren't rivals — they're the two ends of one loop. Score the batch, launch survivors, then let Motion or whichever reporting layer you run verify with real spend, and carry the deltas into the next brief. Prediction that gets checked against outcomes is how a strategist's instincts compound instead of reset every quarter. The naming discipline in creative naming and versioning makes the loop auditable.
$49/month for 20 analyses (about $2.45 per test), packs from $45, up to 8 free credits to start — against $500+ per variant to test live. Honest scope note: the score predicts attention and engagement, not persuasion or purchase — it ranks watchability, and the offer, angle, and landing page remain your craft.
Score your next set of cuts before the media plan locks — up to 8 free credits, no credit card.
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Three points in the workflow: ranking the variant bank before launch so media only gets survivors, turning weak reports into precise recut briefs ('re-shoot the open, the drop is at 0:04' instead of 'make it punchier'), and defending creative calls in reporting with a number that existed before the spend did.
No — it's the other half. Analytics reads ad-account data after spend and tells you what happened; pre-testing scores the creative before spend and tells you what to launch. A strategist with both closes the loop: predict, launch survivors, verify against platform data, feed the learning into the next brief.
Yes. Text scoring accepts hook copy and scripts directly, so you can rank openings at the brief stage and only produce the winners. Statics can be scored as soon as a comp exists — the model converts images to a 10-second stimulus and scores them on the same benchmark.