For Direct Response & VSL Marketers
Every VSL operator knows the lead is the whole game: if the first minute doesn't hold, nobody reaches the story, the proof, or the close. This scores exactly that minute — on a model trained on fMRI brain-response data — before you put a media budget behind it.
The model scores up to 60 seconds of video — which sounds like a limitation until you remember where VSLs die. Viewers don't bail at minute 14; they bail in the lead, before your mechanism ever gets a hearing. Export your first 60 seconds, upload it, and get a percentile score against 76 top-performing ads, your Hook Strength, and a second-by-second attention curve with the exact moment predicted engagement drops. That drop second is your rewrite marker.
To be clear about what this is: you upload a finished video — talking-head, whiteboard, b-roll edit, whatever you actually run — and an attention model scores it. It doesn't generate anything, and it doesn't care whether a human or a machine made the creative. The same model, benchmark, and report work on a filmed VSL lead exactly as they do on a TikTok ad.
Text scoring takes your lead copy directly — paste three openings, get three scores, film the winner. It's the cheapest possible pre-production filter, and the workflow is laid out in how to test a hook without filming and how to test a voiceover script.
Testing a lead with live traffic runs $500+ per variant before you reach significance, and the meter runs for days while the losing variant spends. A credit here is about $2.45 and returns in minutes. It answers a narrower question — does this hold attention? — but it answers it before the spend, so your live tests only ever see leads that already pass the gate. The full comparison: pre-testing vs A/B testing.
It won't measure persuasion, belief-shifting, or whether your close converts — that's your craft, and no 60-second score can see minute 22. It measures the gate in front of all of that: predicted attention, from the creative alone, with the methodology published. Read a live sample report first — a real ad, scored 79/100 — and judge whether the read is sharp enough to gate your leads.
Export your first 60 seconds and see the exact second viewers bail — up to 8 free credits, no credit card.
Test Your Lead Freeor read the sample report first — no signup
No — and that's deliberate. The model scores up to 60 seconds of video, which covers the hook and lead: the part that decides whether anyone reaches your story, proof, and close. If the first minute doesn't hold attention, nothing after it matters. Export your first 60 seconds and score that.
No. The model scores the finished creative — filmed talking-head, whiteboard, stock-footage edit, or anything else. It doesn't know or care how the video was made. It predicts second-by-second viewer attention from the visuals and audio.
A live test costs media spend — typically $500+ per variant before significance — and takes days. Scoring a lead costs about $2.45 and returns in minutes. It doesn't replace live testing; it runs before it, so only leads that hold attention get your traffic budget.
Yes. Text scoring accepts your lead copy directly, so you can rank three lead scripts before production and only film the winner.