For Amazon Sellers
Sellers test more than almost anyone in ecommerce — polls for main images, split tests in Experiments, PPC dashboards read daily. The blind spot is the moment before all of that: the half-second where a shopper's thumb decides whether your creative gets looked at, at all. That moment is measurable before you spend.
The classic seller workflow — poll two images, ship the winner — measures what people say when asked to look. It can't measure the unasked scroll, where your Sponsored Brands video or external-traffic ad actually lives. Attention scoring covers that side: AdCortex™, trained on fMRI brain-response data, predicts second-by-second engagement and benchmarks against 76 top-performing TikTok ads. The full split of the two methods: PreTestAds vs PickFu.
Sponsored Brands and product videos: score the cut before it enters the campaign — Hook Strength and the exact drop-off second tell you whether shoppers survive to the product shot. Main-image and A+ candidates: statics are converted to a 10-second stimulus and scored on the same benchmark; pair with hero vs lifestyle framing. External traffic: the TikTok and Meta ads you run to your listing are exactly what the benchmark was built from — TikTok ad testing covers that playbook.
Finding a weak video with PPC costs whatever the campaign burned before you paused it; finding it with a live split means $500+ per variant in traffic before significance. Screening costs about $2.45 per creative and returns in minutes — $49/month for 20 analyses, packs from $45, up to 8 free credits with no card. Margin businesses don't need another dashboard; they need fewer losers reaching the dashboards they have.
Price, reviews, rating count, listing copy, Buy Box — the conversion machinery stays yours. The score answers the question in front of all of it: does the creative hold attention long enough for your offer to be seen? Works on any finished file — filmed, designed, or AI-generated — and the methodology is public, so you know exactly what the number means before you trust it with a launch.
Upload a product video or main-image candidate — up to 8 free credits, no credit card.
Test Your Creative Freeor read a live sample report first — no signup
A poll measures stated preference — people study your options and vote, which is great for choosing between concepts. Attention scoring predicts behavior: whether a shopper scrolling past your video or image would actually stop and stay. The two disagree often enough that serious sellers use both — poll the concept, score the finished creative.
Any finished video or image file: Sponsored Brands video cuts, product videos for listings, main-image candidates, A+ imagery, and the TikTok/Meta ads you run to drive external traffic. Static images are converted to a 10-second stimulus and scored on the same benchmark as video.
No — deliberately. It predicts attention and engagement from the creative alone; price, reviews, rating count, and listing quality still decide the sale after the stop. Think of it as the gate check: nothing on your listing matters to a shopper who never stopped scrolling.