Pricing Guide
You searched for a number and found a demo form. With Swayable that's not just sales strategy — randomized experiments genuinely can't be priced like SaaS, because every study buys real respondents. Here's what shapes the quote, and how to decide whether your question needs trial-grade evidence at all.
Swayable measures persuasion causally: audiences are randomized into groups that see your content or don't, and the opinion difference between them is the lift. That means every study pays for recruited respondents across treatment and control cells, and costs scale with the things that grow cells — number of creatives tested, audience specificity, and how small a lift you need to detect. Quotes come through a sales conversation, typically as per-study or program pricing. It's research-budget territory because it is research.
What sample size does my accuracy requirement actually need, and what does each additional creative add to the quote? What's the fielding turnaround for my audience? Is pricing per study or a program commitment? What's the minimum detectable lift at the quoted sample — and the honest one: how many of the creatives I'm considering deserve trial-grade measurement, versus a cheap screen that would eliminate half of them first?
When the decision is expensive enough that being wrong costs more than the study, and the question is genuinely causal: hero brand campaigns, public-affairs and advocacy messaging, high-stakes launches. RCT evidence survives boardrooms and post-mortems in a way nothing cheaper does. The category comparison: Swayable alternatives; the campaign-side playbook: ad testing for political & advocacy teams.
Most creative decisions aren't causal questions — they're gate questions: does this cut hold attention at all? Paying trial prices to discover a weak hook is the expensive way to learn it. PreTestAds prices the gate self-serve: $49/month for 20 tests (about $2.45 each), packs from $45, up to 8 free credits, minutes per result, benchmarked against 76 public top performers. Explicit scope note: it predicts attention and engagement — not persuasion lift. Screen everything here; buy trials for the finalists.
Score a spot in minutes and save the trial budget for real contenders — up to 8 free credits, no credit card.
Test Your Ad FreeSwayable doesn't publish prices. It sells randomized controlled experiments quoted through a sales process, and every study carries real audience costs — respondents are recruited for both test and control groups. Expect research-study economics shaped by audience size, number of creatives, and targeting, not self-serve SaaS pricing.
Causal measurement is expensive by design: an RCT needs enough randomized respondents in treatment and control cells to detect a lift, and every extra creative multiplies the cells. That rigor is the product — you're paying for evidence that survives scrutiny, at sample-size prices.
Attention screening. PreTestAds scores any finished ad in minutes for about $2.45 per test (up to 8 free credits) — it predicts whether viewers keep watching, not persuasion lift. Screening every cut first means trial budget only goes to creative that already holds attention.