Pricing Guide
PickFu is refreshingly transparent — rates are published, and you pay per respondent. That structure is the whole story: it makes single polls cheap and repeated screening expensive. Here's how the math behaves, and when each pricing model wins.
Every poll buys answers one at a time: more respondents for confidence, more options to compare, tighter demographic targeting — each moves the price up. For a single decision that's fine; the cost curve bites when testing becomes a habit. Screening ten creatives a month at meaningful sample sizes turns "a few dollars per answer" into a real line item, and doubling your confidence means doubling your respondents. Current rates are on PickFu's site; the structure is what to reason about.
Big, infrequent, pre-production decisions where the written "why" matters: choosing between two product concepts, a book cover, packaging directions, an Amazon main image. A modest sample with comments is cheap relative to the decision, and no model gives you customer language. That's PickFu's home turf, and per-response pricing suits it — you buy exactly the confidence the decision needs, once.
Repeated screening of finished creative. PreTestAds charges per ad, not per answer: $49/month for 20 analyses (about $2.45 each), packs from $45, up to 8 free credits — the price doesn't move with confidence because there's no sample underneath, just a model trained on fMRI brain-response data scoring the creative against 76 public top performers. It also answers a question votes can't: whether a feed viewer keeps watching, second by second. The measurement split in full: PreTestAds vs PickFu.
Poll the decision, score the execution: a PickFu poll where customer reasoning changes what you build, then per-creative attention screening on every finished cut before it spends — with the $500+-per-variant live test reserved for survivors. Both tools together typically cost less than one unscreened loser's media. The wider option map: PickFu alternatives.
One upload, one score, no sample to buy — up to 8 free credits, no credit card.
Test Your Ad Freeor read a live sample report first — no signup
PickFu publishes its rates and prices per respondent: you choose a sample size and pay per answer collected, with costs rising as you add respondents, options to compare, or demographic targeting. Check their site for current rates — the structure is the durable part: every additional data point is a marginal cost.
When you need human words: choosing between concepts, covers, packaging, or thumbnails, where a few dozen votes plus written reasoning changes what you build. One poll on a big pre-production decision is cheap insurance. It gets expensive when you're screening many finished creatives repeatedly — samples multiply, and stated preference still can't see feed behavior.
PreTestAds charges per creative, not per respondent: about $2.45 per test regardless of confidence needs ($49/month for 20, packs from $45, up to 8 free credits). The model predicts attention behavior directly, so there's no sample size to buy — one upload, one score, minutes later.