Pricing Guide
You searched for a price and found a "book a demo" button. That's not an accident — it's the business model. Here's how Zappi's pricing actually works, and how to decide if you're the customer it's priced for.
Zappi sells annual platform subscriptions to enterprise insight teams. Quotes are shaped by how many studies you'll run, which templates and modules you need (ad testing, concept testing, pack testing), how many markets you field in, and seat count. Every study also carries real fieldwork cost underneath — panels of human respondents get paid — which is why per-study economics exist at all. Pricing lands in enterprise-contract territory: a procurement conversation, not a checkout page.
What's the effective cost per study at your realistic annual volume — not the volume the deck assumes? What happens to unused study allowance at year end? Which modules are inside the base fee and which are add-ons? What's turnaround per study in your key markets? And the one that matters most for feed advertisers: what does it cost to test every variant you produce in a month, not the two or three you'd ration studies for?
If you're an enterprise insight team running a connected research program — concepts, packs, and ads accumulating into one learning system, with human diagnostics (comprehension, appeal, purchase intent) feeding brand decisions — the platform earns its contract. That's the product, and nothing self-serve replaces it. See our honest head-to-head: PreTestAds vs Zappi.
If the question you actually ask is "will this cut hold attention in a feed?", you don't need fieldwork — you need a fast, cheap gate. PreTestAds prices that job self-serve: $49/month for 20 tests (about $2.45 each, dropping to $1.60 on Agency), credit packs from $45, first analysis free, results in minutes. The trade is explicit: an fMRI-trained model predicting engagement against 76 top TikTok ads instead of human panel answers. More options: Zappi alternatives compared.
Count your monthly creative output. A team shipping 20 variants a month can screen all of them here for roughly the cost of a lunch — testing everything instead of rationing. On per-study platform economics, the same month means choosing which 18 variants go untested. What you're really buying at each price point is coverage.
No demo call — read a live sample report now, then test your first ad free.
Test Your Ad FreeZappi doesn't publish prices. It sells annual platform subscriptions to enterprise insight teams, quoted through a sales process based on study volume, markets, and modules. Budget expectations are enterprise-software-plus-fieldwork territory, not self-serve SaaS.
There's no public self-serve signup or price list — evaluation happens through a demo and sales conversation. If you need to test ads today without a procurement cycle, that's the structural gap self-serve tools fill.
For attention screening specifically, PreTestAds runs about $2 per test (plans from $49/month, first analysis free) by replacing the consumer panel with an fMRI-trained prediction model. Panel diagnostics like comprehension and purchase intent still require a panel platform.