For Creators
Every UGC rate guide gives you a range and a pep talk. Neither survives contact with a brand that says "that's above our budget." What actually moves your number isn't confidence — it's how much risk the brand believes it's taking on you. Lower the perceived risk with evidence and the same brand finds more budget.
Published UGC ranges are wide enough to be useless — the gap between the bottom and top of any "per video" range is usually several-x. Where you land inside it isn't decided by the range; it's decided by what the brand thinks they're buying. To a brand, a UGC video is an input to a paid-media bet: if it holds attention, the spend behind it works; if it doesn't, the video was expensive at any price. That's the frame your pricing conversation is actually happening in, whether you name it or not.
Charge for creation, usage, exclusivity, and whitelisting as separate line items. The creation fee covers making the video. Usage rights cover the brand running it as a paid ad — a job your feed post was never scoped for. Exclusivity covers you not working with their competitors. And whitelisting — ads run from your own handle — rents your credibility on top of your content. Unbundling does two things: it stops you from accidentally giving away the expensive parts, and it turns "your rate is high" into a conversation about which components they want, not whether you're worth it.
When a brand pushes back on price, most creators reach for tenure or follower counts. Both are weak — brands have learned that neither predicts whether a video holds a cold audience's attention. Independent measurement is stronger: run your recent client work through PreTestAds and each video gets a predicted-attention percentile against 76 top-performing TikTok ads, plus a second-by-second curve. "My last three ads scored strong against TikTok's best performers" is a rate justification that doesn't depend on the brand trusting your self-reported analytics — the same kind of content-level evidence brands increasingly use to compare creators before hiring. You're showing up having already passed their test.
Usage and whitelisting fees are exactly the line items brands hesitate on, because that's where their money is: media spend goes behind the video after they buy it. A brand won't pay a strong usage fee for a video they suspect will die in the feed. Scoring the deliverable answers the hesitation directly — if the cut holds attention against a benchmark of proven ads, paying for the right to spend behind it is an easy yes. Score the draft before you deliver it, too: if the attention curve shows viewers leaving at second three, fix the opening and deliver the stronger cut. Fewer revisions, faster approval, and a renewal conversation that starts from "the last one worked."
An attention score predicts engagement with the content — it does not promise sales, and pretending otherwise burns the credibility that makes evidence-based pricing work. Present it plainly: independent measurement that your videos hold viewers, alongside client results where you have them. In a market where every pitch says "high-converting," a creator who makes one precise, checkable claim — and prices like someone who can back it — stands out at every stage, not just the invoice. And the rate itself is only one rung of the earnings ladder — the full climb is in how to make more money as a UGC creator.
Score your recent work and negotiate with attention percentiles instead of adjectives — first analysis free, no card.
Get Your ScoresThere's no universal number — rates vary by category, deliverable complexity, and how the brand will use the video. What's universal is the structure: a base creation fee per video, plus separate fees for usage rights (running it as a paid ad), exclusivity, and whitelisting from your account. Creators who can show independent evidence their content holds attention consistently command the upper end of whatever range they're negotiating in.
With evidence instead of tenure. 'I've been doing this two years' is weak; 'my recent ads score in the top quartile for predicted attention against a benchmark of top-performing TikTok ads, and my last three clients renewed' is strong. Score your recent work, put the numbers in your media kit, and anchor the rate conversation to measured quality rather than time served.
Yes, always. A video the brand runs as a paid ad works much harder than one that lives on your feed, and whitelisting hands them your handle's credibility too. Price those separately from creation. Evidence helps here most of all: a brand deciding whether to put paid budget behind your cut wants to know it holds attention before they commit spend — showing the score is exactly that reassurance.