Pricing Guide
Link is the most institutional name in copy testing, and its pricing matches: quoted per study, procured like research, justified by the deepest norms database in the industry. Here's how to think about the cost — and about which of your ads actually need it.
Link is sold per study through Kantar's sales organization: cost varies with markets fielded, sample depth, and how much diagnostic battery you run (branding, persuasion, enjoyment, sales likelihood, equity effects). LinkAI — the AI-accelerated variant trained on Kantar's test database — trades some fieldwork for speed and lower cost per asset, but access still flows through enterprise agreements. Budget expectations are research-line-item, per campaign, per market.
Per-study cost at your realistic volume, and turnaround per market. Where LinkAI is acceptable versus full-fieldwork Link, and the price difference. What the minimum engagement looks like — and, crucially, what percentage of your total creative output that engagement will actually cover. The untested majority is where creative waste lives.
When the decision needs to survive a boardroom. A global campaign, a repositioning, a flagship film — Link-grade evidence is the currency those decisions trade in, and nothing self-serve substitutes for that normative weight. Honest head-to-head: PreTestAds vs Kantar Link.
Most creative isn't a flagship film — it's feed video that refreshes monthly and dies by the swipe. PreTestAds prices that layer at $49/month for 20 analyses (packs from $45, first free): AdCortex™, trained on fMRI brain-response data, scores each ad against 76 top TikTok performers in minutes — Hook Strength, drop-off second, full attention curve. Screening every variant costs less than one panel respondent. More options: Kantar Link alternatives compared.
Reserve Link for the handful of assets carrying concentrated budget; run model-based screening on everything else so weak hooks die before media spend. The screening layer also makes the expensive layer better: panels stop wasting fieldwork on creative that was never going to hold attention long enough for persuasion to register.
Score an ad in minutes — first analysis free, no procurement cycle.
Test Your Ad FreeKantar doesn't publish Link pricing. Studies are quoted through a sales process, priced per study and per market, with faster AI-assisted variants (LinkAI) at lower cost than full fieldwork. It's classic enterprise research procurement — think research-project budgets, not software subscriptions.
The norms database — one of the largest collections of validated ad tests ever assembled. A Link result situates your ad against decades of measured campaigns, which is evidence strong enough to defend a major campaign decision to a board.
For attention screening on digital creative, PreTestAds runs about $2 per test (plans from $49/month, first analysis free). For lighter panel diagnostics, Zappi is the usual agile step down from Link. Many teams layer both under Link rather than replacing it.