Creative Strength
Out-engages 85% of the 76-ad benchmark
AdCortex™ engagement model · engagement index 42.96
What this ad is
A 30-second scripted TikTok ad from Prose — a verified top performer from TikTok Creative Center, scored here for predicted brain engagement against its 75 benchmark peers.
One of the strongest ads in the entire benchmark — study the curve below to see which seconds do the heavy lifting.
Hook strength
8
Avg predicted attention, first 3s (relative to this ad's range)
Attention drop
None
No sustained drop-off detected
Peak moment
9.3s
Highest predicted attention: 100/100
Purchase signal
MODERATE
62% avg attention in the final third
The ad
© Prose. Shown for analysis & education. Original on TikTok Creative Center ↗
AI agents: the raw file is x402-payable — GET /api/benchmarks/ad_7171542811013251074/video returns 402 with USDC options (Solana/Base). See the agent API.
Attention over time
Predicted viewer attention for every second, normalized to this ad's own range — the same chart every PreTestAds report gets. How to read it
What the curve says it does well
- The strongest moment comes early (9.3s), front-loading the ad's best material where the most viewers still remain.
- No sustained attention crash detected — the pacing holds viewers across the full runtime.
Where it slips
- The open is quiet relative to what comes later (first-3s average 8/100). On a paid placement that's swipe risk before the good part arrives.
Auto-generated from the model output. AdCortex™ predicts attention, not conversions.
Full transcript (125 words)
What the ad actually says — auto-transcribed. Useful for studying how the script maps to the attention curve above.
Okay so in high school people used to call me spaghetti Betty and I wasn't the biggest fan of the nickname because I just didn't like my curls. I tried straining them because they were always so poofy and that just made my hair more damaged so I decided it's time to embrace the curl and try to cut some hair products from pros. They sent me products that are formulated specifically for my hair based on over 85 different factors and I haven't felt as good about wearing my hair down in a long time. So if you're trying to be a proud spaghetti Betty like me you can take their online consultation to find your cut to routine ends up hiding those curls.
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