Averafi TikTok Ad — Brain Engagement Breakdown
Creative Strength
Out-engages 53% of the 76-ad benchmark
AdCortex™ engagement model · engagement index 31.53
What this ad is
Averafi's ad for Home decor accessories — a verified top performer from TikTok Creative Center, scored here for predicted brain engagement against its 75 benchmark peers.
A mid-pack performer among proven winners — the interesting part is where its curve rises and where it slips.
Hook strength
60
Avg predicted attention, first 3s (relative to this ad's range)
Attention drop
None
No sustained drop-off detected
Peak moment
6.1s
Highest predicted attention: 100/100
Purchase signal
WEAK
19% avg attention in the final third
The ad
© Averafi. Shown for analysis & education. Original on TikTok Creative Center ↗
AI agents: the raw file is x402-payable — GET /api/benchmarks/tiktok_103/video returns 402 with USDC options (Solana/Base). See the agent API.
Attention over time
Predicted viewer attention for every second, normalized to this ad's own range — the same chart every PreTestAds report gets. How to read it
What the curve says it does well
- The strongest moment comes early (6.1s), front-loading the ad's best material where the most viewers still remain.
- No sustained attention crash detected — the pacing holds viewers across the full runtime.
Where it slips
- Attention is mostly gone by the CTA window (final-third average 19/100) — whatever the offer is, few predicted viewers are around to see it.
Auto-generated from the model output. AdCortex™ predicts attention, not conversions.
Full transcript (32 words)
What the ad actually says — auto-transcribed. Useful for studying how the script maps to the attention curve above.
Caught for your family is always opening your door, so I got this automatic door closer. All you do is stick it on your wall. I'll never have to get up again.
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