listerine_US TikTok Ad — Brain Engagement Breakdown
Creative Strength
Out-engages 4% of the 76-ad benchmark
AdCortex™ engagement model · engagement index 5.11
What this ad is
A 6-second music-driven TikTok ad from listerine_US — a verified top performer from TikTok Creative Center, scored here for predicted brain engagement against its 75 benchmark peers.
It earned Top Ads placement on real-world results, yet predicted brain engagement is at the bottom of the set — proof that platform metrics and neural attention measure different things.
Hook strength
81
Avg predicted attention, first 3s (relative to this ad's range)
Attention drop
None
No sustained drop-off detected
Peak moment
0s
Highest predicted attention: 100/100
Purchase signal
WEAK
31% avg attention in the final third
The ad
© listerine_US. Shown for analysis & education. Original on TikTok Creative Center ↗
AI agents: the raw file is x402-payable — GET /api/benchmarks/ad_7291342045980459009/video returns 402 with USDC options (Solana/Base). See the agent API.
Attention over time
Predicted viewer attention for every second, normalized to this ad's own range — the same chart every PreTestAds report gets. How to read it
What the curve says it does well
- No sustained attention crash detected — the pacing holds viewers across the full runtime.
- This is a music/visual-driven ad — no meaningful voiceover. Everything it communicates, it communicates visually, which is worth studying frame by frame.
Where it slips
- The opening IS the peak: attention is highest in the first seconds and never recovers that level. That's the shape of a great thumbnail attached to nothing — the classic decay pattern of this benchmark's weakest performers.
- Attention is mostly gone by the CTA window (final-third average 31/100) — whatever the offer is, few predicted viewers are around to see it.
Auto-generated from the model output. AdCortex™ predicts attention, not conversions.
No script — this ad is carried by music and visuals
No meaningful voiceover was detected. In our music vs. voiceover study of this benchmark, music-driven ads scored a lower median than scripted ones — but the exceptions (like the strongest of them) win on pure visual pacing.
More from the benchmark
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