StickyLint TikTok Ad — Brain Engagement Breakdown
Creative Strength
Out-engages 100% of the 76-ad benchmark
AdCortex™ engagement model · engagement index 57.27
What this ad is
The StickyLint reusable lint roller and cleaner — a verified top performer from TikTok Creative Center, scored here for predicted brain engagement against its 75 benchmark peers.
One of the strongest ads in the entire benchmark — study the curve below to see which seconds do the heavy lifting.
Hook strength
25
Avg predicted attention, first 3s (relative to this ad's range)
Attention drop
36.3s
Attention falls sharply here and stays low
Peak moment
26.2s
Highest predicted attention: 100/100
Purchase signal
WEAK
30% avg attention in the final third
The ad
© StickyLint. Shown for analysis & education. Original on TikTok Creative Center ↗
AI agents: the raw file is x402-payable — GET /api/benchmarks/tiktok_193/video returns 402 with USDC options (Solana/Base). See the agent API.
Attention over time
Predicted viewer attention for every second, normalized to this ad's own range — the same chart every PreTestAds report gets. How to read it
What the curve says it does well
- Attention builds to a mid-video peak at 26.2s — the classic shape of top performers in this set, which mostly earn their biggest moment after the setup.
Where it slips
- The open is quiet relative to what comes later (first-3s average 25/100). On a paid placement that's swipe risk before the good part arrives.
- Predicted attention crashes at 36.3s and stays low — the spot to study for what loses the room (a slow beat, a repeated shot, dead air).
- Attention is mostly gone by the CTA window (final-third average 30/100) — whatever the offer is, few predicted viewers are around to see it.
Auto-generated from the model output. AdCortex™ predicts attention, not conversions.
Full transcript (175 words)
What the ad actually says — auto-transcribed. Useful for studying how the script maps to the attention curve above.
Ryan Craker with the Stick It. This is our Gel Silicone Lint Roller, reusable for life. Watch this. They'll work on clothes, couches, car seats and comforters, cat hair, dog hair and spouse fur, kitty litter, salt sand, sugar, dirt, dust, sand and debris. They'll pick up anything dry off of any dry surface. Safe on hardwood, tile, laminate linoleum and it leaves no residue. Now the brush when that hair gets stuck in the truck, no more what the pug on those rugs. You're building bears off of your stairs. Now watch this. This is how you clean and keep them sticky. Now you can do hot water, most of the time just rinse, dry or use. No peeling, no paper, no refills. Now over time the oils of the hair will stick to the gel leaving a film of residue. So don't be tripping when they're not sticking. They're not broke. All you need, gone dish soap. Wipe it down, rinse it off and remove the oils to keep them sticky for life.
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