Creative Strength
Out-engages 28% of the 76-ad benchmark
AdCortex™ engagement model · engagement index 25.61
What this ad is
A 13-second scripted TikTok ad from OASI — a verified top performer from TikTok Creative Center, scored here for predicted brain engagement against its 75 benchmark peers.
It earned Top Ads placement on real-world results, yet predicted brain engagement is at the bottom of the set — proof that platform metrics and neural attention measure different things.
Hook strength
65
Avg predicted attention, first 3s (relative to this ad's range)
Attention drop
None
No sustained drop-off detected
Peak moment
5.3s
Highest predicted attention: 100/100
Purchase signal
WEAK
23% avg attention in the final third
The ad
© OASI. Shown for analysis & education. Original on TikTok Creative Center ↗
AI agents: the raw file is x402-payable — GET /api/benchmarks/ad_7234709148987129858/video returns 402 with USDC options (Solana/Base). See the agent API.
Attention over time
Predicted viewer attention for every second, normalized to this ad's own range — the same chart every PreTestAds report gets. How to read it
What the curve says it does well
- Attention builds to a mid-video peak at 5.3s — the classic shape of top performers in this set, which mostly earn their biggest moment after the setup.
- No sustained attention crash detected — the pacing holds viewers across the full runtime.
Where it slips
- Attention is mostly gone by the CTA window (final-third average 23/100) — whatever the offer is, few predicted viewers are around to see it.
Auto-generated from the model output. AdCortex™ predicts attention, not conversions.
Full transcript (61 words)
What the ad actually says — auto-transcribed. Useful for studying how the script maps to the attention curve above.
Bought this body pillow so you don't have to. You can wrap your legs around the bottom part of the pillow and at the top there's an integrated area for your head to rest. This combo is so comfortable and it's helped me overcome my anxiety and insomnia. I highly recommend this pillow for anyone who struggles for sleep and night.
More from the benchmark
How would your ad score against these?
Upload your creative and get this exact report — attention curve, hook strength, drop-off — benchmarked against all 76 of these ads. First analysis free.
Score my ad free