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100

Tanner Smith with Stitch Fix

strong · 42s ad · running since Jun 12, 2026 · scored vs 76 top ads

Outperforms the entire benchmark in predicted neural engagement — strong subconscious attention that drives action before the viewer consciously decides.

Predicted attention, second by second

0255075100STRONG 75MODERATE 40PEAK0s5s10s15s20s25s30s35s40s

Hook Strength

10

first 3s / 100

Peak Moment

27s

highest attention

Attention Drop

None

held throughout

Purchase Signal

62

CTA window / 100

The teardown

The only perfect 100 in the batch outside skincare — a creator ad Stitch Fix is clearly invested in (3 variants, running since June). Classic slow build: a near-dead 10/100 hook, then a relentless climb to a 100/100 peak at 0:27 and a strong recovery finish. The body and close are elite; the one leak is the first 8 seconds. Give this the kind of hook the 37-second brand ad opens with and it's untouchable.

Zone split: 33% of seconds strong · 34% moderate · 33% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).