strong · 21s ad · scored vs 76 top ads
“Outperforms the entire benchmark in predicted neural engagement — strong subconscious attention signals.”
Predicted attention, second by second
Hook Strength
7
first 3s / 100
Peak Moment
21s
highest attention
Attention Drop
None
held throughout
Purchase Signal
69
CTA window / 100
The other perfect score, and the most backloaded ad in the batch: a 7/100 hook, 59% of the ad below benchmark, then a near-vertical rocket to 100/100 at the very last second (0:21). Almost no one in the feed survives long enough to see the payoff this whole ad is built around. It doesn't need a better ending — it needs the ending moved to the start.
Zone split: 9% of seconds strong · 32% moderate · 59% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).