strong · 18s ad · scored vs 76 top ads
“Outperforms 96% of the benchmark in predicted neural engagement — strong subconscious attention signals that drive action before the viewer consciously decides.”
Predicted attention, second by second
Hook Strength
9
first 3s / 100
Peak Moment
18s
highest attention
Attention Drop
None
held throughout
Purchase Signal
67
CTA window / 100
A 96 — that still opens with a 9/100 hook: two seconds of near-zero, then a relentless climb to a 100/100 finish at 0:18. That's the whole thesis of this library in one ad: the model rewards the arc, not the open. Give this one an actual hook and it's untouchable.
Zone split: 5% of seconds strong · 58% moderate · 37% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).