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100

Sheryl Davis

strong · 34s ad · running since Oct 8, 2025 · scored vs 76 top ads

Outperforms the entire benchmark in predicted neural engagement — strong subconscious attention that drives action before the viewer consciously decides.

Predicted attention, second by second

0255075100STRONG 75MODERATE 40PEAK0s5s10s15s20s25s30s

Hook Strength

8

first 3s / 100

Peak Moment

34s

highest attention

Attention Drop

None

held throughout

Purchase Signal

71

CTA window / 100

The teardown

A perfect 100 — that opens with an 8/100 hook. Two dead seconds, then a long steady climb that never lets go, finishing at 100/100 by 0:34. The body of this ad is elite; the first two seconds are the only thing between it and unskippable. Move any of the 0:15–0:18 material to the front and it's untouchable.

Zone split: 20% of seconds strong · 54% moderate · 26% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).