strong · 37s ad · running since Jul 7, 2026 · scored vs 76 top ads
“Outperforms 97% of the benchmark in predicted neural engagement — but the attention collapses before the call to action.”
Predicted attention, second by second
Hook Strength
44
first 3s / 100
Peak Moment
15s
highest attention
Attention Drop
28s
biggest fall
Purchase Signal
18
CTA window / 100
The rare ad with a real hook (44/100 — most ads in this library open near zero) that builds to a 100/100 peak at 0:15. Then it falls off a cliff: attention craters from 100 down to 0 between 0:24 and 0:30, and the purchase signal in the CTA window is just 18/100 — the weakest close in the batch. This ad wins the room and loses everyone right before the ask. The fix isn't the open, it's the last 10 seconds throwing away the audience the first half earned.
Zone split: 34% of seconds strong · 37% moderate · 29% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).