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43

Eau Thermale Avène

moderate · 9s ad · running since Jun 8, 2026 · scored vs 76 top ads

Solid engagement but never triggers the strongest response — small hook or pacing changes could push it into the top tier.

Predicted attention, second by second

0255075100STRONG 75MODERATE 40PEAK0s5s

Hook Strength

6

first 3s / 100

Peak Moment

9s

highest attention

Attention Drop

None

held throughout

Purchase Signal

66

CTA window / 100

The teardown

Same story as the rest of this batch, compressed into 9 seconds: a 6/100 hook and 70% of the ad below benchmark, redeemed only by a single spike at the very end (0:09). The close works; the open throws away the audience that would have seen it.

Zone split: 10% of seconds strong · 20% moderate · 70% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).