moderate · 33s ad · scored vs 76 top ads
“Solid engagement but doesn't consistently hold the strongest response — small hook or pacing changes could push it into the top tier.”
Predicted attention, second by second
Hook Strength
7
first 3s / 100
Peak Moment
15s
highest attention
Attention Drop
23s
biggest fall
Purchase Signal
51
CTA window / 100
The one ad in the batch with the opposite problem. It actually builds fast to a 100/100 peak at 0:15 — then collapses, bleeding from 100 down to 27 by 0:23 before a late recovery. So it wins attention early and throws it away in the middle. The fix isn't the hook here, it's the sag: tighten or cut the 0:18–0:28 stretch that loses the room.
Zone split: 24% of seconds strong · 32% moderate · 44% below benchmark. This is predicted attention from the creative alone — it's a screen, not a promise (how to read the curve).