Comparison
Foreplay is the media buyer's swipe file — save the best ads, organize them, brief creators from them. It's a genuinely great workflow tool. It just takes on faith that the ads you saved are actually good.
Foreplay lets teams save ads from across the web, tag and organize them into swipe files, and turn them into creative briefs for producers and creators.
If your job is finding what's live, Foreplay does it. Keep it.
Foreplay will hold a beautiful, organized swipe file of the ads you thought looked good. Foreplay, like every ad spy tool, is a database: it shows you an ad exists and, at best, how long it's run. It cannot tell you whether the creative actually holds a viewer's attention — which is the only thing that decides whether an ad is worth copying. That's not a knock on Foreplay; no database can see inside the creative. It's a different layer.
Foreplay is the card catalog — every ad indexed, none of them read. PreTestAds is the librarian who read them all. Point an AI agent with the PreTestAds MCP at any advertiser and it scores each live ad for predicted attention, then hands back a verdict on every one:
The verdict a spy database can't give you
HIDDEN GEM
Great creative nobody's backing — steal it early
MODEL IT
Proven winner — copy the structure
SKIP
Nothing to learn or beat
OUT-HOOK IT
They're committed to weak creative — beat it
Creative attention score →
Run time fools everyone — a long-running ad looks like a winner and is often just coasting on autopilot budget. A score doesn't guess (more in how to tell if a competitor ad is working).
Use Foreplay to collect and brief, then score the ads in your swipe file so you're briefing from proven references — and score the finished creative before it ships. See it in practice on 7 real competitor ads we pulled and scored, or read the honest landscape in best Facebook ad spy tools.
Score any competitor ad for attention before you model it. First analysis free.
Score an AdThey're complementary. Foreplay is a swipe-file and briefing tool — it helps media buyers save, organize, and brief ad creative. PreTestAds scores whether that creative holds attention. Use Foreplay to collect and brief, PreTestAds to judge and validate.
No. Foreplay is about organizing inspiration and turning it into creative briefs. It doesn't predict whether a saved ad — or the new ad you brief from it — holds attention. That's what scoring adds.
A referee for the swipe file. Score the ads you save to see which are genuinely strong, and score the creative you brief and produce before you spend — so your swipe file becomes a ranked one and your briefs are built on proven references.