Ad Specs
Dimensions, ratios, and safe zones for Instagram feed, Reels, Stories, and carousel ads. Instagram shares Meta's ad system, so specs track Facebook's — but the placements where Instagram wins are the vertical, full-screen ones.
| Placement | Ratio | Resolution | Notes |
|---|---|---|---|
| Feed image | 1:1 or 4:5 | 1080 × 1080 / 1080 × 1350 | JPG/PNG |
| Feed video | 1:1 or 4:5 | 1080 × 1080 min | up to 60 min; keep short |
| Reels | 9:16 | 1080 × 1920 | up to 90s |
| Stories | 9:16 | 1080 × 1920 | up to 60s per card |
| Carousel | 1:1 or 4:5 | 1080 × 1080 | 2–10 cards |
On Reels and Stories, the top ~14% and bottom ~20% of the frame get covered by the username, caption, and CTA button. Keep headlines, logos, and captions in the central band so nothing important is hidden. This is the most common avoidable mistake in vertical creative.
A correctly-sized 9:16 Reel still lives or dies on its first frame. Instagram is a visual, fast-scrolling feed, so the opening frame and hook rate matter more here than almost anywhere. Getting the export right is table stakes; getting the hook right is the game.
Once your ad meets spec, predicting how it holds attention tells you whether it deserves budget. See Instagram Reels ad testing and ad pre-testing.
See Facebook, TikTok, and YouTube ad specs for the other placements you're likely running.
Score your Instagram ad for attention before you spend. First analysis free.
Score Your AdFeed ads use 1:1 (1080×1080) or 4:5 (1080×1350); Reels and Stories are full-screen 9:16 (1080×1920). Use MP4/MOV for video, JPG/PNG for images, and at least 1080px on the short side. Because Instagram runs on Meta's ad system, specs mirror Facebook's and change periodically — confirm in Ads Manager.
Keep key text and your logo away from the top ~14% and bottom ~20% of a 9:16 frame, where the profile icon, caption, and CTA button overlap the creative. Design the important content into the middle band so nothing critical gets covered.
Largely yes — they share Meta's ad platform, so dimensions and file requirements match. The differences are cultural: Instagram skews visual and Reels-first, so vertical 9:16 creative and a strong opening frame matter even more than on Facebook feed.